Trafag establishes subsidiary in China
With the opening of a new subsidiary, Trafag is strengthening its presence in one of the world's most important growth markets, thereby setting an important milestone for its international growth strategy. The move marks a clear focus on customer proximity, regional adaptability and long-term commitment in one of the world's most important markets.
Shanthakumar Ganesan, Area Sales Manager for China, emphasises the significance: «Our decision is based on the goal of adapting our solutions even better to regional requirements. Our local presence increases our flexibility and allows us to apply our innovative strength in a more targeted manner.»
China Sales Manager Herbert Zhu also emphasises that the new company not only creates structures but also builds trust: «We can now establish local sales and service units that offer our customers immediate support. At the same time, we are ensuring close links to the global Trafag network.»
The focus is particularly on the core areas of gas density measurement in booming power grids Industry, which play a central role in numerous Chinese industries. Proximity to the market enables Trafag to respond more quickly to specific customer needs, take regional characteristics into account and, at the same time, incorporate global expertise into local applications. Those responsible are convinced that both existing and new customers will benefit from this step. For Trafag's customers, the subsidiary means an even closer service network and a direct connection to a globally active company. In addition, synergies with other Trafag locations will enable resources to be pooled, efficiency to be increased and innovations to be brought to market more quickly.
